Why was Celebration Church advertising online on pornography sites? This Jacksonville, Florida based church put a lot of thought into their Sex and Sensibility Series.
They retained our Church Advertising Agency to put together an online church advertising campaign to drive traffic to this series’ website. We researched and assembled a list of pornography keywords and websites to fill the order.
This campaign displayed the church’s ads onto the porn sites. Then, when curious porn surfers clicked on the online banner ad, we tagged them with website retargeting cookie code so that we could show them the Sex and Sensibility Series banner ads repeatedly during the days that followed their initial click-through. You can see the banner ads we created for the church advertising campaign here.
During the campaign we delivered 306,356 impressions on 19,073 websites in the Google Display Network and Retargeting Network. The campaign was geo-targeted to a local area around the church’s campuses. There were 828 click-throughs. You can view a list of the keywords and the top 350 porn sites here.
Church Communications and Church Growth
Church communications directors have the responsibility of getting the word out to people within the church body and people beyond the walls of the church.
Some of the church’s messages are especially effective at reaching people beyond the walls. Frank talk about pornography is an example of an effective message for reaching into the community.
Gambling is another example of a sinful recreational activity that could be tackled in a manner similar to the approach that Celebration Church took to pornography by utilizing church advertising online.
Porn addiction is one of the most difficult addictions to overcome, but XXXchurch is an excellent online resource for pornography addiction help. They stand up to sex and porn addiction through awareness, prevention, and recovery.
To Get Started
Missional Marketing is a dedicated Christian communications firm working with Christian Churches and Organizations across the country, and we are also a Top 5% Certified Google Partner. So get in touch today, and we give you advice.