Christmas Is When The Unchurched Are Most Receptive
LifeWay Research found that 6 of 10 Americans will attend church during Christmas. Amongst those who don’t attend, 57% would come if someone invited them.
Younger Americans are less likely to participate in a service or Christmas service than their elders. 53% percent of those 18 to 24 say they attend church at Christmas, compared to nearly 70% of those who are 35+ years old.
We often hear churches say "We don't advertise Christmas because we're already full.".
Those who believe that are making a mistake. Here's why: This is the time of year unchurched people are looking for a church. Google data shows this. When you advertise to them, even if they do not come to your church during Christmas, you will make an impression on them. You never want to stop reaching and inviting people to your church. Have you ever heard a business say "we don't need any more customers? Is the Church ever done reaching people? Of course not. This is your chance to generate traffic to your website.
Great Design + Solid SEO (Brings More Website Traffic)
Shepherd of the Desert
In addition, Shepherd of the Desert has many ministries that serve people searching for help with Felt Needs. This aspect of their church was not prominently displayed on their old website, which presented a clear opportunity for improvement.
Grace Pointe Church
To accomplish this, their new website first funnels the user to the appropriate place depending on the campus that is relevant to them and whether or not they currently attend the church. Once there, the content is entirely tailored to their needs - whether they are a first-time visitor or someone who currently attends the church.
This partnership added three developers to their team and also brought our expertise in On-Page SEO, Felt Needs Content, and Local SEO to the project. The finished product of their new church website provided the perfect landing page to use with an interruptive Facebook ad campaign. They now look forward to growing their web traffic through event specific digital advertising campaigns and continued SEO efforts.
This website provides the platform for his ministry and utilizes our Sermon Video Library to provide rich landing page content for a Google Grant Campaign. In combination, these two products have a powerful benefit of bringing targeted traffic from the most relevant keywords to his website.
Their new website loads quickly, is secure, and is well optimized for search engine crawlability. Further, it is built using a theme that makes it easy for their non-technical Communications person to handle routine content additions.
Upon launching the website, Messiah Lutheran elected to purchase our Wordpress Website Maintenance subscription. They have peace of mind as we continue to monitor, run back ups, and perform updates that are critical to the overall security of the site. They also have the foundation for continuous improvement to their web traffic and plan to continue chipping away at SEO and adding content to accommodate new Felt Needs web traffic.
Strawbridge United Methodist Church
We also took care to include all of the most important local metadata on their homepage so that Google correctly sees identifies the physical location of the church in local searches.
Once the website was launched, Strawbridge took advantage of our monthly Wordpress Website Maintenance subscription and also our Google Analytics & Search Console subscription. With this combination of ongoing services, we continue to monitor, run back ups, perform updates, and make meaningful suggestions for improvement of the site based on visitor behavior data from Google Analytics and Google Search Console.
Your Website Is Waiting
The goal is to gain and engage more first-time visitor traffic to your website because there is a connection between website traffic and church attendance.
If you would like to speak with a church growth strategist to receive an estimate on building your church website, please schedule an appointment using the button below.
Once we have a new church website, how do we get more traffic?
Great question! Churches that hire us to build their website continue to partner with us to focus on gaining more first-time visitor traffic.
Our strategy makes extensive use of digital tools like Google, Facebook, Youtube, and others. You can find out more about how our strategies work by following the links included in this section.
Churches that are implementing our strategy are growing and the Kingdom is expanding as a result!