Church landing pages can help boost your church’s next Google Ad Campaign. Google is always looking to connect those searching with the most relevant content. This search extends to the ads they choose to show people. If an ad says, “New Year Resolutions,” but takes people to a website filled with vacuum cleaners,
Every day, thousands of people search online for help with serious issues. They struggle with spiritual questions and wonder why they feel the world is against them. But, because so many churches have fallen behind with their online presence and technology – instead of finding help through a local church, the church is nowhere to be found.
Traffic can come to your site from a number of different sources. It can come directly from people who already know of your website, or it can come from people conducting a search in Google and finding your site appearing organically in the search results. Traffic can also arrive at your site from a variety of your own marketing efforts.
Jesus and New Ministry
Jesus asked his disciples to be the “light of the world.” This mandate, along with Jesus’ heart for the broken, has led many churches to passionately serve and love their local community. This is why every week churches make difficult decisions about what ministries to start or not start,
Church growth is like a great treasure and treasures are often found in strange places. A few years ago a man from New Jersey found an incredibly rare painting hidden in his aunt’s attic under an old sewing machine. The piece is possibly from Pablo Picasso and was appraised at $13 million!
Google can help grow your church. When it comes to church growth, gone are the days hoping new people will show up on your church’s front door merely because you exist. In fact, authors of Churchless found the number of those not attending a church anywhere has risen from 30% in 1990 to 43% in 2014 (info graphic).
Your Church Google Quality Score matters, although most churches didn’t build their websites with the aim of achieving a high Google Quality Score for important keywords. This results in many churches websites not appearing when people are searching for relevant keywords in Google. It also limits the effectiveness of paid Google Search Campaigns.
Church Google Ad Groups ensure that your website is not only found on Google, but found by the right people: people who are hurting, and those who need help.
Every day, people are searching to meet felt needs that churches can help them with, but it seems that many people are turning to the internet for answers.
11 million people per month are searching Google in the United States to meet their felt needs for crisis support, prayer support, marriage support, parenting support, community outreach, serving, youth activities, grief care, addiction recovery, Bible study, nearby churches, life groups, personal finance, and also a variety other services provided by churches.
Missional Marketing offers Google Search Advertising Campaigns for Churches. These Campaigns are also known as Pay-Per-Click / PPC Campaigns.
This advertising campaign format is incredibly effective because it targets active searchers who have set out to find a church or church ministry.
Church Searchers Are Motivated
On average, people who search for something on Google are more motivated than people who happen to click on a banner ad that catches their eye.