Limited budgets confine many churches and nonprofits. Since Christian organizations acknowledge every gift is from God, they try to steward their resources with wisdom. In the process of finding this balance, Google Ad Grants can be a game changer. The $10,000 in paid ads that Google gives qualifying nonprofits can drive more traffic to your website and,
In a recent webinar hosted by XPastor.org, Jason Hamrock, CEO of Missional Marketing, shared valuable insights on how churches can effectively utilize their websites. During the webinar, several thought-provoking questions were posed by David Fletcher, the founder of XPastor, uncovering key considerations for optimizing church websites. If you’ve been wondering how to optimize your church website,
When you know how to tap into the world of story-based emails, they will begin to revolutionize your church’s weekly newsletter. In a recent episode of our Missional Marketing podcast, communications coach Maddie Hall helps you discover practical strategies for incorporating compelling narratives into your email communications. Story-based emails are powerful tools for engaging and inspiring your congregation.
The Importance of Creating Digital Content for Evangelism and Discipleship
As a church branching out into producing digital content, how do you know where to start? Most churches realize they need to put more content online, but don’t know what to focus on first. We interviewed Patrick Miller on the Missional Marketing podcast to hear how he helped his church build a website filled with digital content,
Does the word marketing leave a bad taste in your mouth when it’s in the same sentence as the words church or ministry? Most Christians have seen church marketing go bad more times than they can count. When done poorly, it comes off as gimmicky and tacky.
Our goal as God’s people should not be to “sell Jesus.” So most good churches want to differentiate themselves from the Christians who focus more on money-grabbing and magic tricks than true discipleship.
Google Analytics Update
When you install Google Analytics on your church’s website, you can measure page views, events, and transactions. However, Google has recently made a major update to Universal Analytics (UA), also known as Google Analytics 3 (GA3). This product update will change how your website interacts with Google.
GA4 is the next generation of analytics.
Most churches use their websites as a brochure or business card filled with information about their services and locations. However, if you want to leverage your church website to foster new relationships, you’ve got to adopt a new digital marketing strategy. With the right call to action, or CTA, your digital marketing team can connect with the unchurched and de-churched and share Jesus throughout your community.
Churches fill an important role in bringing people together and fostering a sense of community. But as with any organization, growth is crucial for continued success. One effective way for churches to reach new members and grow their congregation is through the use of leads.
A lead is an individual who has shown interest in your church and provided their contact information for follow-up.
If your church is brainstorming ideas for engaging Spring events, then look no further! This article covers every detail for throwing exciting events people will remember for years to come. Springtime brings dozens of reasons to celebrate, from Easter to Spring flings. So as your church draws near to Resurrection Sunday,
As a church, your goal is to reach as many people as possible with God’s truth. That’s why it’s frustrating to think your pastor spends hours preparing an inspiring sermon for Sunday, only to become an audio file buried somewhere deep within your website on Monday, largely forgotten.
While posting sermons online is a good start to your digital marketing strategy,
Pinterest Advertising for Churches
As you develop your church marketing plan for this year, does using Pinterest come to mind? If the answer is no, don’t worry—you’re not alone. By and large, churches don’t use Pinterest… but should they? Pinterest is a well-established, growing platform with a large user base. It has proven to be an effective place to run advertisements and generate significant traffic to your website.
What is ChatGPT?
Chat GPT is a new artificial intelligence (AI) writing platform currently available for beta testing.
Ways to Use ChatGPT in Your Church
Since “robots” and “churches” are two words that don’t often go together, you may be surprised by how AI software can streamline your ministry operations. Software like this has been in development for years with varying levels of success.