An image showing a network of users and the text "What Is Digital Outreach?"

Digital Outreach Is Crucial for Churches to Help People Grow from Awareness to Attendance

Churches have come a long way in utilizing digital marketing and effective communication strategies to reach more people in their communities. However, many church websites still function as mere brochures, lacking true interoperability to engage and help potential visitors beyond providing basic information. In a recent episode of the Missional Marketing Podcast,

How Churches Can Reach More People Using Google Performance Max Ads

In today’s digital age, churches are constantly seeking innovative ways to connect with local individuals and invite them to visit their church community. One powerful new tool that churches can leverage is Google Performance Max. Utilizing the power of machine learning and AI technology, Performance Max is a cutting-edge Google campaign tool that expands your reach across all Google channels,

A group of volunteers putting their hands together in solidarity of purpose

Cultivating a Flourishing Volunteer Community for Your Church: Strategies for Success

Building a strong volunteer team is crucial for the growth and success of any church. Volunteers play a vital role in carrying out various ministries, serving the community, and spreading the message of faith. However, attracting and retaining dedicated volunteers can be a challenge. In this blog post, we will explore essential strategies and insights to help you build a robust volunteer team for your church.

a wide-angle shot of Saddleback Church

7 Tried and True Communications Tips from Saddleback Church

Many people in Christian circles have been wowed by the success of Saddleback Church. From former pastor Rick Warren’s bestselling book, The Purpose Driven Church, to becoming one of the largest churches in America, many people wonder what it takes to make that kind of magic happen behind the scenes. On a recent episode of the Missional Marketing Podcast,

An image of someone signing up on a volunteer form

Unlocking the Power of Volunteers: Building Healthy Ministry Teams for Church Growth

Volunteers play a crucial role in the growth and success of church ministries. In a recent episode of the Missional Marketing Podcast, Bart Blair welcomed Nick Blevins, a pastor at Community Christian Church in Baltimore, to discuss the untapped potential that exists when volunteers are utilized effectively. Nick shared his insights and experiences,

An image about Lead Generation with a group of people sitting around a big desk making a plan

The Power of Digital Lead Generation: Strategies and Results

In today’s digital age, lead generation is an essential aspect of any effective marketing strategy. Colt Straub, a visionary leader from Cornerstone Church in Midwest City, Oklahoma, has embraced the concept of lead generation and witnessed remarkable results. In this article, we delve into Colt’s philosophy behind investing in lead generation campaigns,

A classroom for of adults learning about social media

Navigating Social Media for Church Leaders: Insights from The Wolf in Their Pockets

In this age of social media, our consumption habits have undergone a significant transformation, leading to both opportunities and challenges. As we navigate the vast landscape of online content, it has become apparent that our capacity to process information has been outpaced by the speed at which it is delivered. 
In this blog post,

A woman at a laptop giving a presentation

Effective Leadership and Collaboration in Church Communications: Practical Tips for Leading Multigenerational Teams

In today’s digital age, effective communication and leadership play crucial roles in the success of churches. Building strong relationships, particularly with senior leaders, and effectively conveying messages are essential for church communications directors. In a recent episode of the Missional Marketing Podcast, Holly Tate, an expert in leadership and Senior Vice President of Growth at Leadr.com,

An image of a laptop viewing Instagram with piles of cash in the background

Stop Wasting Your Church’s Money on Facebook and Instagram Ads: Key Strategies to Maximize Your Church’s Digital Advertising

In our digital world, digital marketing is a great way to spread the word about your church to people you haven’t met yet! The challenge of this is figuring out how to optimize your ads so your ideal audience will see them. Many churches think simply paying for advertising on platforms like Facebook and Instagram will produce results.