Grace Community Church in Universal City, Texas, ministers to a community with a large military population. “Because there are so many military couples here, we host a lot of recovery groups and PTSD groups,” shared Tara Butterworth, their Executive Assistant. “So our online presence brings people in to get them face-to-face almost immediately.”
However, when they received a Google Ad Grant, the church’s team was unsure how to leverage this opportunity fully. As Tara admitted, “I started without much experience in marketing… sometimes I didn’t even know what questions to ask.”
Finding an Experienced Guide to Help with a Google Ad Grant
That’s when Grace Community Church partnered with Missional Marketing. “When we applied and got the Google Grant, that was the point when we needed to get some help on how to manage that and how to best allocate our funds to different marketing strategies,” Tara explained.
Working with a dedicated Missional Marketing coach was a game-changer. “She understood that I was a newbie and didn’t have the answers,” said Tara. “She really came alongside me and helped me figure out what to look for [to know if our marketing was working] and what our needs were so I could start figuring out what would work for our church specifically.”
Finding Tailored Expertise to Yield Results
By collaborating with a Missional Marketing expert, Grace Community Church experienced significant online growth tailored to its unique ministry context. Because of the dedicated effort of the MM team, the church’s website visitors increased by nearly 10%, and total website engagements increased by 11.71%.
“Our Google page has been really useful for people searching for ‘churches near me,'” Tara noted. Facebook advertising also “reached a lot of our local military families who have recently retired and stuck around.”
As Tara affirmed, “Not every church is the same—your church is really unique and you have to know your audience. So when you’re working with Missional Marketing, because you’re working with one dedicated coach for your account, they take the time to meet on a regular basis and really get to know you… that’s a huge benefit.”
Celebrating an Invaluable Partnership
Looking back on several years of fruitful partnership, Tara celebrated: “Over the past few years, I really appreciate that I can go to my coach and ask them anything that we might be struggling with and get her advice. She knows our church well; she knows our size and the culture here… so when I ask for advice, it’s not a cookie-cutter approach. When you’re starting out, a lot of times you want to go with a cookie-cutter approach because you want to do it right, but sometimes that doesn’t work because your church is unique.”
“Their partnership has been invaluable to me,” she summarized. Because of their work with Missional Marketing experts, Grace Community Church’s digital presence is thriving and extending its impact in tangible ways.
How to Grow Your Church Today
Partner with Missional Marketing today to receive expert help with your church communications, Google Ad Grant management, and Local SEO optimization. Like Grace Community Church, you could increase your website traffic to connect with more people in your community so they can hear the Gospel and get plugged in.
Start your own church growth today by booking a consultation call with Missional Marketing. When you do, you’ll discover how collaboration with marketing pros can help more people experience the Good News of Jesus!