Now more than ever, people desperately need Jesus and the story of the Gospel. Allocating resources towards marketing is a great way to reach your church’s growth goals. Marketing allows churches to communicate better with their community by reaching new people and spreading the love of God. However, even deciding where to start can be daunting. If your church is considering investing in marketing but doesn’t know where to begin, Missional Marketing is here to help. To get the most out of your marketing budget, we breakdown some of the key benefits of outsourcing to a Christian marketing agency.
Save Time on Outreach
At Missional Marketing, we understand how challenging it can be to find time to spend on church marketing and outreach. Church leaders and pastors are often too busy ministering to their church and serving the local community to even think about marketing. By outsourcing to a Christian marketing agency, outreach has never been easier! When you partner with an agency, their team does the heavy lifting of putting together and deploying a comprehensive marketing plan so that your church leaders can focus on spreading the love of Christ.
Create a Strong Online Presence
In today’s screen-obsessed culture, most people prefer to do their church shopping online. Before a person ever steps into your church’s building, it’s almost 100% guaranteed that they’ve already checked out your church online and maybe even streamed a sermon or two. By creating a strong online presence through having a user-friendly website that reflects your church’s mission, active social accounts, and positive reviews, people can learn about your church from the comfort of their own home. If a user likes what they see online, they’re more likely to make an in-person visit to your church.
Get The Most Out of Your Budget
Rather than hiring an individual for a salaried position internally, you can have an entire team of expert digital marketers supporting your church by working with an agency. When you outsource to a fully-staffed Christian marketing agency, you’ll have access to multiple departments of content writers, designers, SEO specialists, account managers, developers, and paid search specialists to ensure you get the most out of your budget. Imagine how much quicker you’ll see results when you have an entire team backing your church! Additionally, Christian marketing agencies are very experienced with getting churches approved for Google Grants and can help walk you through the process.
A Proven Strategy
One of the major benefits of outsourcing to a Christian marketing agency is that you can work with a team of specialists who have data from hundreds of other churches that can be applied to the strategy for your campaigns. Rather than mindlessly guessing at campaigns or A/B testing your advertisements against themselves, an agency already knows what works based on historical data from their other clients. Working with experts who have a deep understanding of church marketing gives your church a unique competitive advantage.
Reach The Unchurched
If your church is looking to grow and reach new people, advertising online through organic and paid search campaigns is an excellent way to accomplish these goals. Many unchurched people turn to the internet by searching on Google for answers to tough questions and real-life felt needs that could greatly benefit from your church’s resources. By advertising online with Google ads, your church can get in front of these people when they need it most. Church marketing agencies have a variety of services available to target the unchurched such as through subdomains, custom landing pages, and ads with language and calls to action specifically designed to connect with these users.
Increase Engagement Within Your Church
Are you wanting your church to be a place where relationships thrive and members stay engaged? Christian marketing agencies can give your church the tools it needs to drive engagement within your congregation. Running a Facebook remarketing campaign is a great way to remind existing members to watch or attend church and reconnect with people who may have drifted away. Additionally, you could run campaigns to get people excited about a sermon series or a holiday. If your church needs help with transitioning to online giving or wants to start a giving campaign, Church marketing agencies make it easy to encourage tithing and offerings within your church.
Has your church previously invested in outreach or advertising and can’t tell if it was successful? A great benefit to outsourcing to a Christian marketing agency like Missional Marketing is that every month, your church will be given a comprehensive breakdown of key metrics and results of your campaigns. Your church’s account manager will walk you through the report and be able to go over any questions that may arise. Organic and paid search campaigns are extremely measurable and easy to track so that your church always knows it’s ROI.
Get Started TodayAre you excited about these great benefits of outsourcing to a Christian marketing agency and ready to meet your church’s goals? Missional Marketing wants to partner with you to take your church to the next level and help grow your ministry. Head over to our contact us page or give us a call at 480-420-2007 to speak with a member of our team to learn more about our services.