Landing Page Advertising Funnel

Felt Needs Landing Pages in a Subdomain [To Support Google Ad Grant and Search Campaigns]

Churches wishing to gain the maximum benefit from their Google Ad Grant and Search Campaigns will need to possess a high volume of very targeted landing pages to connect to each of the various ads. These highly targeted landing pages are required in order to maintain low bounce rates and high conversion rates, leading to higher quality scores from Google …

Local Church SEO Boost

Local SEO Versus On-Page SEO for Churches [Clearing Up the Confusion]

Sometimes there’s confusion in church communications circles about Local SEO Versus On-Page SEO. This response was written in order to clarify their differences. In general, when a church wishes to reach local people who are searching for location-based phrases, like ‘church near me’, ‘local church’, and ‘church in [city]’, they should focus their efforts on Local SEO. When a church …

Wordpress vs Squarespace for a Church Website

WordPress Versus Squarespace for your Church Website

When a church plans to build a new website, platform selection is one of the first and most important decisions they’ll need to make. While there are numerous options available, it’s quite common that a church would narrow their choices down to WordPress versus Squarespace. The following article provides meaningful insight into each of these popular Content Management Systems (CMS) …

Google Local Pack

Why Local SEO Isn’t Really “Optional” for Your Church

As experts in church growth strategy, if we could only make one specific church marketing recommendation unequivocally to every Christian church across the country, it would be this: Your church must do Local SEO. Whether you choose to do it yourself or hire a firm to do it on your church’s behalf, this is a universal truth. Local SEO is …

Subdomains vs Subdirectories for use with Church Websites

The purpose of this article is to clarify when to use subdomains and when to use subdirectories on church websites. A subdomain URL looks like this: https://sermons.mychurch.org A subdirectory URL looks like this: https://mychurch.org/sermons/ This topic is especially relevant to churches that have more than one campus. It is also applicable to churches that have content needing to be presented …

How To Optimize Images On Your Church Website

Optimizing images on your church website to increase speed and enhance performance More often than not, our church clients are selecting appealing images for their church website without taking into account the impact these images will have on the functionality of the site as a whole. So how do we keep the images we like without sacrificing speed or performance, …

Church Domain Authority Initiatives

We asked our team of church SEO experts to brainstorm a list of ideas for improving domain authority. Below you’ll find various initiatives that can aid in increasing domain authority for a church website when executed successfully. Commentary is included for each, and the list is categorized into three tiers based on the effort level/vigilance required to gain relevance. Tier …

Church Website Design

The Top 4 Most Important Design Elements of a Good Church Website

As a church-dedicated marketing firm, we’re often asked about what exactly it takes to build an impactful church website. Over the years of building successful church websites, here’s what we’ve found… After thousands of meetings with our agency clients, we have unique insight regarding the most critical website components to engage online visitors. A church website should be designed as …

Domain Authority

The Ultimate Guide to Church Website Domain Authority

If you’re a church leader looking to grow your church’s online presence, there is one powerful measure that is absolutely essential in understanding and improving search engine optimization strategy for your church website. Not only does this measure depict the overall relevance of your website for its topic, but it also paints a picture of your website’s current performance in …

Increase Website Traffic

Top 3 Church Marketing Services to Increase Your Church Website Traffic

A Beginner’s Guide to the Most Highly Recommended Services & Subscriptions Offered by Missional Marketing As a professional advertising agency specializing in Christian church marketing, we’re often asked by our new and prospective clients about which products, services, and subscriptions will be the most meaningful investment or the best “first steps” for churches who are new to Missional Marketing. While …

Pointers for Churches with Limited Resources

Pointers for Churches With Limited Resources

At Missional Marketing, we understand that each church is in a different stage of growth and that some organizations will not have access to the resources involved in hiring a professional marketing firm. While we strive to provide a range of affordable tools and customized service options, we know that other budgetary needs affecting the overall health of the church …

Can Jesus Be Found On Your Church Website?

Though it may seem extremely counter-intuitive, the reality is that keyword rich content related to Jesus is frequently very sparse or even missing altogether from church websites. This is typically caused by these websites being focused on meeting the needs of those who already attend the church, leaving those seeking information about Christ left wanting. The Opportunity This subject presents …

Millennial Outreach Book Comparison

Comparison and Contrast of Four Prominent Books About Millennial Outreach

The following post was written to compare and contrast the key points of four prominent books written about millennials and the Church. The four books are listed below: The Millennials: Connecting to America’s Largest Generation, by Thom S. Rainer & Jess W. Rainer The New Copernicans: Millennials and the Survival of the Church, by David John Seel Jr. Growing Young: …

Church Growth Flywheel: 5 Practical Systems to Drive Growth at Your Church

Supporting Church Growth Flywheel Systems with Online Church Marketing

In his new book, Church Growth Flywheel: 5 Practical Systems to Drive Growth at Your Church, author Rich Birch provides a steady stream of useful tips and practices for churches to enact to achieve maximum growth potential. In this post, we discuss actionable ways to support his 5 practical church growth systems with online church marketing. The 5 church growth …

Three Rings of Church Outreach

The Three Ring Model of Online Church Outreach

When a church is building their website, they typically have two audiences in mind. The first is the internal audience of people who already attend their church. The second is ‘churchless’ people who have not yet attended their church and may be searching for a new place of worship to call home. Appealing to these two audiences is a good …