AMP for Fast Loading Church Mobile PagesLast Updated: April 2nd, 2020

Over the last decade, the use of smartphones has risen dramatically. If you look around your community, you will see young and old alike using smartphones on a daily basis. It has changed the way we interact with one another. When people face a problem in their everyday lives, often the first thing they do is take out their phone and search Google for the answers. In fact, last year mobile devices overtook computers as the most popular device for surfing the internet worldwide. For this reason, it is important that your church’s website is set up in a way to serve this new wave of mobile users with fast loading pages.

If your website is optimized for mobile devices, you will have fast loading church mobile pages. This will keep your visitors coming back time and again. It will also provide your website with a boost in the Google Search Rankings.

One such way to optimize your website for mobile devices is to implement AMP (Accelerated Mobile Pages). AMP is a new technology that enables fast loading church mobile pages. Google has recently indicated that in the near future it will begin to give more weight in their search results to pages that are AMP-enabled, so it is important to implement this today.

What is AMP

AMP is a project from Google and Twitter designed to make really fast-loading mobile pages. It is like a stripped-down version of HTML, that removes unnecessary elements when your visitor is viewing your site from a mobile device. It does this by not allowing you to use certain HTML elements that might slow download time. This includes elements such as forms and shopping carts. There is also a streamlined version of CSS, and JavaScript is essentially not allowed. You can only use the JavaScript library provided by AMP.

What this all leads to is really lightweight, fast-loading church mobile pages. This provides a great user experience with your visitors because nobody likes waiting around for web pages to load! In fact, there is a drop off for every extra second your pages takes to load. Check out this statistic from Think with Google:

Fast Loading Church Mobile Pages

If you have fast loading church mobile pages, you will keep this 29% of users, which will be great for your church website bounce rates. Having fast-loading church mobile pages that use AMP also has the added benefit of its usage by Google, and other prominent web technology companies, who are encouraging its use by integrating it heavily into their respective platforms. These companies will begin to prioritize pages that have AMP-enabled, allowing for increased visibility on platforms such as Google and Twitter.

How AMP Affects your Google Search Ranking

As mentioned, Google has started to show a preference for websites that are AMP-enabled. As more and more people move onto mobile devices to surf the net, the importance of having AMP enabled is only going to increase. While AMP is not ‘officially’ a ranking signal, having AMP on your site ensures you check a number of boxes that Google considers ranking signals. These include:

  • User Experience. An AMP-enabled page provides a fast loading page, which in turn proves a better experience for the user.
  • Lower Bounce Rate. If your page loads quickly on mobile devices, less people are likely to leave before your page loads, thus improving your bounce rate.
  • Better Click-through Rate. If your site loads quickly and your bounce rate is decreasing, these users are also more likely to click through to other pages.
  • Better Visibility. Google shows AMP sites at the top of its search ranking on Google in a ‘carousel’ format. Search Engine Journal reported that 80% of publishers using AMP pages are getting more views.
  • Social Signals. While social signals are also not ‘officially’ a ranking signal, they do seem to help. Having AMP on your site will improve your visibility on social networks, because fast loading content gets shared much more. This, in turn, could lead to a rankings boost in Google.

AMP is already an important part of any digital strategy, but it will become increasingly important in the future. For this reason, you should implement AMP today, so your church is not left behind in the search rankings. At Missional Marketing, we have a team qualified to implement AMP for your church.

If you would like to see how your church website currently stacks up, be sure to take our Free Church Website SEO Audit.

Get Started on AMP for Fast Loading Church Mobile Pages

Missional Marketing is a dedicated Christian communications firm working with Christian Churches and Organizations across the country, and we are also a Top 5% Certified Google Partner.

Contact Jason Hamrock or Kevin Peck, or use the Contact Us button.

Jason Hamrock – Phone: 480-773-9115 | Email:

Kevin Peck – Phone: 602-481-2991 | Email:

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